the latest copy
We can read your mind…
This isn’t some kind of Derren Brown style parlour trick where we ask you to think of a number between 1 and 100…this is actual science!
We’ve just invested in a real life brain scanner to help us understand how different communications trigger different responses within the brain. By showing you the impact that fluorescents, touch effects, textures and even smells have on the brain, you’ll be able to make more informed decisions about the best techniques to choose – that push all the right buttons.
NOW FOR THE SCIENCE BIT…
The scanner we have is a 14 channel wireless EEG, designed for contextualised research and advanced brain computer interface applications (apparently!), and will help us to research how print is consumed – as well as the effectiveness of campaigns, products or techniques. Although our research is only just starting, you’ll be able to get involved when you visit ProCo SPARK.